For the first time in its history, Getty Images is allowing people to use and share photos from its vast library free of charge.
Internet users can now tweet and blog photos from the world’s largest photo service. Getty said 35 million of the 60 million images in its digital library will now have an embed tool that will make it easy for users to plop images ranging from Fashion Week to the unrest in Kiev into WordPress blogs, Tumblr sites and share on Twitter.
I’m not saying that it is a delayed reaction, but web publishers may be already tied to other photo services. I will explain.
There is a saying that says: In the course of time, people give to products new uses that the industry would never have thought.
One example is the Flickr, the site began as a sharing tool, however, in the course of time, it has also become a database image for millions of publishers. No wonder, it is common to see links to flickr photos in the footer of posts all over the web.
Due to copyright restrictions of other services (like Getty Images, iStockphotos), Flickr has become the best solution for those who would like to use photos in their publications (blogs, microblogs).
In 2007, Flick started to support the Creative Commons project that offers alternative licenses to full copyright restrictions. This movement increased the use of Flickr as a database image.
Getty Images has to tackle this old habit of web publishers using Flickr, Google Images and other tools as stock images.
Anyway, a clever move by Getty Images.