Data-driven media companies
Forbes launched a bold new homepage. It’s based on a belief that there are three vital voices in the media business - journalists, audience and marketers.
To develop the new homepage, Forbes teamed up with a data company. In others words, Forbes followed a ‘data-driven decision making culture’. It’s the same culture that is embed in IT companies like Google and Zynga.
Data-driven decisions… In this sense, publishers are becoming technology companies, for good or for bad.
Jul 2, 2012